Carrie
Waible
Founder. Producer. On-Air Expert.
Carrie’s career is a case study in serendipity, powered by strategy and relentless drive. She landed her first job “by accident” on an airplane at age 22, launching a career in event production and red-carpet publicity for the fashion and entertainment industries. Known for her instinctive ability to connect — equally at ease with top celebrities, global executives, and heads of state — Carrie quickly built a reputation for sharp media instincts and high-energy execution.
At 26, she founded her own events, PR, and marketing firm, which she has built and continues to run for more than two decades. Her work spans innovative celebrity-driven campaigns and thoughtfully produced, high-impact experiences for iconic brands and cultural institutions. With a 360-degree creative approach, Carrie supports organizations rooted in New York and those with global reach, while mentoring the next generation of founders and creatives.
Carrie On-Air
Carrie’s real superpower is knowing who to call — and how to ask.
She has her own bag of tricks, of course. And she taps chefs, bartenders, designers, stylists, hospitality pros and unexpected experts when she and audiences want to know more. Carrie finds the ideas worth borrowing and makes them doable in real life, all with her signature curiosity, resourcefulness and infectious enthusiasm.
After decades behind the scenes, producing experiences, solving problems, and working alongside some of the best in the business, Carrie is bringing that access and know-how in front of the camera, expanding her on-air presence across television, podcasts, and live events while continuing to run CW&Co.
As seen on…
CBS News
Good Day New York
NY1
Yahoo News
Good Night New York
WPIX11
NBC New York
Takin' Care of Lady Business
Flip The Script With Vic
Million Dollar Relationships
NewsNation
CBS News Good Day New York NY1 Yahoo News Good Night New York WPIX11 NBC New York Takin' Care of Lady Business Flip The Script With Vic Million Dollar Relationships NewsNation
Bookings & inquiries
New York. Sag Harbor. Paris.
Carrie splits her time between New York City, Sag Harbor, and Paris.
When she takes one of her rare breaks, she can be found walking her dog on the beach, exploring the parks and restaurants of Paris, or brainstorming her next big idea.